CHINMAY KHATATE

Digital Marketing specialist

Marketing Strategy & Campaign Execution Specialist

I am a Digital Marketing Specialist with 3+ years of experience helping brands grow through data-backed campaigns and compelling storytelling.
After taking a career break to pursue my postgraduate studies and relocate to Australia, I spent time sharpening my skills with new certifications in Meta Ads, Google Ads, and Digital Marketing Strategy.
What sets me apart is my ability to blend creative thinking with performance-driven strategy. Whether it is audience targeting, writing copy that connects, or analysing what truly works I focus on what moves the needle.
I am now ready to jump back in, contribute with confidence, and deliver results from day one.

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Recent Project: Facebook Traffic Campaign for Grad Careers

OBJECTIVE:
Execute a targeted Facebook Traffic Campaign to drive website visits and generate leads from international students and immigrants in Australia.STRATEGY & EXECUTION:
• Conducted in-depth audience research to identify job-seeking international students and recent graduates.• Developed and tested testimonial-based ad creatives to establish trust and maximize engagement.• Implemented lookalike audiences and retargeting strategies to optimize reach and efficiency.• Ran A/B testing on headlines and visuals to identify high-performing ad variations.• Continuously monitored key performance metrics and adjusted strategy to improve cost-effectiveness and conversion rates.RESULT:
• Achieved 250,000+ impressions, ensuring strong visibility within the target audience.• Generated 8,500 clicks, surpassing engagement expectations.• Reached a 3.4% CTR, exceeding industry benchmarks of 2-3%.• Reduced cost per click to $0.59, making the campaign highly cost-effective.• Secured 420+ sign-ups, directly contributing to lead generation goals.View Full Case Study

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About me

With over three years of experience in digital marketing, paid media campaigns, SEO, and lead generation, I have worked with a diverse range of clients across industries. From managing high-performing social media campaigns to executing data-driven search advertising strategies, my expertise lies in developing ROI-focused marketing solutions that drive business growth.I have worked with brands such as Grad Careers, Indemy, Color Cafe Salon, Dubey Group, Obituary Ads, Ideagator, Utsavi, and OneInsure, designing tailored marketing solutions that drive business growth. My approach is deeply rooted in data-driven decision-making, leveraging platforms like Facebook Ads Manager, Google Ads, and advanced audience targeting techniques to optimize campaign performance and maximize return on investment.From managing end-to-end lead generation campaigns to crafting compelling brand narratives, my work spans various industries, each requiring a unique marketing approach. Below, you'll find a selection of my key projects, showcasing my ability to execute strategic, results-oriented marketing campaigns that elevate brands and drive tangible outcomes.

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